I got a bee in my bonnet last July because I saw fun, simple letter cards on a Waldorf-infused Instagram feed (I don’t remember which one though)… and when I looked for some, they were $20.
First I was horrified.
Then I was sort of affronted.
Then I did some math.
Yeah. $20 was about right!
The paper the cards were printed on, the size they were, using even basic cheapo ink (they were white letters on a black background)… yeah. If you’re going to have any profit (or, room for a discount ever and still make a profit), then yeppers… $20 sounded more and more normal. REASONABLE EVEN.
So I started looking at what I could do to print similar cards at home. Mine had to make a rainbow (duh, because all the things need a rainbow of colors), and needed to be small, aanndd hmmmmm…
The image included with this post is of cards I made using leftover business card sheets. Between the cost of those and the amount of ink used, 52 cards (upper and lower case) cost about $5.
It hurt my feelings.
If I use cardstock and am able to cut them all myself, then I can charge $5 for a set of 52.
My most-recent question about the project has me investigating what’s the heaviest paper than can make it through my printer, and how that balances out from a pricing perspective.
